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Imagine your business as a Christmas tree

Imagine your business as a 𝘾𝙝𝙧𝙞𝙨𝙩𝙢𝙖𝙨 𝙩𝙧𝙚𝙚. At the top sits the 𝙨𝙩𝙖𝙧 — your ultimate goal.  It shines brightly, guiding everything you do and reminding you why you started your business in the first place. The 𝙗𝙧𝙖𝙣𝙘𝙝𝙚𝙨 represent your core strategies, reaching out in different directions but all connected to the 𝙩𝙧𝙪𝙣𝙠 which is your business values…