Imagine your business as a Christmas tree

Imagine your business as a 𝘾𝙝𝙧𝙞𝙨𝙩𝙢𝙖𝙨 𝙩𝙧𝙚𝙚.

At the top sits the 𝙨𝙩𝙖𝙧 — your ultimate goal.  It shines brightly, guiding everything you do and reminding you why you started your business in the first place.

The 𝙗𝙧𝙖𝙣𝙘𝙝𝙚𝙨 represent your core strategies, reaching out in different directions but all connected to the 𝙩𝙧𝙪𝙣𝙠 which is your business values and mission.  They must be strong and well-structured to support everything else.

Now, think about those 𝙤𝙧𝙣𝙖𝙢𝙚𝙣𝙩𝙨.  They’re your products and services.  Each one adds its own unique touch, making your business stand out.  But they need careful placement; too much in one area, and your tree becomes unbalanced.

The 𝙩𝙞𝙣𝙨𝙚𝙡?  That’s your marketing, wrapping around everything, adding sparkle, and attracting attention.  And the 𝙡𝙞𝙜𝙝𝙩𝙨?  They represent your team, tools, and systems.  They’re the steady glow that keeps your business visible and vibrant, ensuring your brilliance reaches your customers.

But don’t forget what’s beneath the surface — the  𝙧𝙤𝙤𝙩𝙨.  These are your planning, mindset, and support systems.  They ground your tree, providing stability and nourishment for long-term success.

This Christmas, step back and reflect:

– 𝑰𝒔 𝒎𝒚 𝒔𝒕𝒂𝒓 𝒄𝒍𝒆𝒂𝒓 𝒂𝒏𝒅 𝒇𝒐𝒄𝒖𝒔𝒆𝒅?
– 𝑨𝒓𝒆 𝒎𝒚 𝒃𝒓𝒂𝒏𝒄𝒉𝒆𝒔 𝒔𝒕𝒓𝒐𝒏𝒈 𝒂𝒏𝒅 𝒃𝒂𝒍𝒂𝒏𝒄𝒆𝒅?
– 𝑨𝒓𝒆 𝒎𝒚 𝒐𝒓𝒏𝒂𝒎𝒆𝒏𝒕𝒔 𝒂𝒏𝒅 𝒍𝒊𝒈𝒉𝒕𝒔 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒊𝒎𝒑𝒂𝒄𝒕?

If your tree isn’t shining the way you’d like, let’s work together to make 2025 the year your business lights up the neighbourhood.