Most of the businesses we help have grown initially through word of mouth and referrals. They’re great at what they do, and that’s driven new business. Now, they want to up the ante. If they’re a B2B business our first question is usually around LinkedIn, because this business focused social media platform is number one…
Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns. So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites. Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…
Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing. Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…
If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless? I doubt it. It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…
Copywriting is easy. Right? I’ll let you in on a communications industry joke – ‘even the boldest of client often ends up at copy sign off by committee’ – making light of how frustrating it is to have a wide group of people (without initial involvement in the project or understanding of the communications strategy)…
Jill Willis from Attract and Engage delivered an inspiring Education Slot on how to “Make the most of your talent”.