An Interactive Guide to Google Analytics
Looking for an overview of Google Analytics that’s comprehensive and easy to understand? The Simply Business Guide to Google Analytics covers everything marketers should know to make the most of Google’s powerful data gathering and reporting tools.
How does it work?
The guide points you to resources on the web that explain various aspects of Google Analytics functionality. Beginning with “Have you used Google Analytics before?” you pass through a series of yes-or-no questions. Every time the answer is “no,” the guide suggests a high-quality, vetted resource that should help you understand whatever it is you need to know about Google Analytics.
For example, “Do you know how to use annotations?” is one of the guide’s more advanced questions. If the answer is “yes,” just move along to the next question. However, if you answer “no,” the guide includes a link to an informational resource.
What’s in it?
The guide covers a lot! Everything from advanced segments to custom alerts makes an appearance, and the guide doesn’t stop there. Here are just a few topics you’ll find inside:
• Setting up e-commerce tracking,
• Deciding which metrics to track,
• Navigating the interface,
• Tracking email and/or advertising,
• Setting up goals,
You don’t have to be a beginner to benefit. Even those proficient with Google Analytics are sure to find information that enhances their knowledge of the platform and boosts overall competence.
Why should you care?
Nowadays, data matters. It matters because knowing what to do with data can help you and your clients improve engagement and increase sales. What’s more, Google Analytics is the most comprehensive, accessible tool of its kind. It’s got everything marketers need to monitor and boost performance, and going without it would put you at a competitive disadvantage.
Click image to open interactive version (via Simply Business).
Luke Clum is a graphic designer and marketer from Seattle. Follow him on Twitter @lukeclum
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