We all know the importance of establishing a Twitter presence for your business. Twitter is the biggest thing happening right now in social media, and creating a useful Twitter account can help catapult your business from relatively unknown to hot. As long as you do it right, that is. Sometimes, in the rush to get as many followers as possible and market, market, market, business owners forget what the purpose of Twitter is in the first place: social networking. This means that, not only does your business need a Twitter presence, that presence needs to be backed by real people
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